Marketing

More customers through
online marketing

Reach new target groups or increase the conversion of existing target groups

During the preparation you will learn a lot about your company.

The preparation for an online marketing campaign starts with you and your company.

Why or for what purpose does my company exist?
How is my company positioned?
Who exactly is my target group?
Who does not belong to the target group?
Which problem do I solve with my offer?
What is my unique selling proposition?

If you already know the answers to these questions, you have already fulfilled an essential prerequisite for successful online campaigns. If not, we would be happy to support you in this process.
We then package the results of this analysis and advertising messages for your target group and develop campaign strategies for suitable channels such as Facebook or Google Ads.

Each campaign results in a so-called Customer Journey, which we describe in more detail below.

Our services

Customer Journey

Detailed presentation of an online marketing campaign.

E-Mail Marketing / Automation

An important part of any campaign.

Google Ads

Campaign creation & optimization

Facebook Ads

Campaign creation & optimization

Search engine optimization (SEO)

On-site optimization of your website

Monitoring & Optimization

Daily monitoring and optimization of ad texts, landing pages, keywords.

Customer Journey

The aim of the Customer Journey is to get a precise picture of how your customer feels about each and every point of contact with your company (touchpoint) and how these touchpoints can be optimally designed for the customer. Not only the process up to the purchase is considered, but also the service up to the recommendation.

In each of the steps shown below, your customer develops questions to which they are looking for an answer. Similarly, your customer is in a certain frame of mind at each step, which needs to be taken into account when communicating.

In a Customer Journey, you systematically put yourself in your customer's shoes and quickly learn which measures and channels are helpful in winning and retaining the customer.

Customer Journey Map

The simplified principle of the customer journey is now presented in more detail in a customer journey map. In customer acquisition, the Awareness and Consideration phases are relevant, i.e. the prospective customer realizes that he has a problem (Awareness) and compares possible solutions (Consideration). 

In these two phases the prospective customer now passes through different channels in turn and repeatedly encounters your company (touchpoints). Here it can now be decided which channel can be used at what point in time and what the argumentation in the touchpoint should look like in relation to the current progress in the overall process.

If, for example, you gain the e-mail address of the prospective customer during the process, important product information and offers can be sent by e-mail on a time-controlled basis. Here, too, the primary objective is to actually transport valuable and helpful information that supports the prospective customer in his decision-making process.

If the prospective customer goes through this process completely, you will have a new customer whom you can accompany in a detailed examination of the processes service and loyalty. 

Online Campaigns with Google Ads & Facebook Ads

Based on a concrete customer journey map, we develop online marketing campaigns via Google and Facebook - depending on whether it makes sense for your target group (persona). 

Google Ads

  • Concept of the campaign
  • Creation of a landing page
  • Keyword research
  • Design of the advertisement texts
  • Support and optimization

Facebook Ads

  • Concept of the campaign
  • Creation of a landing page
  • Targeting: Define Audience
  • Design of the advertisement texts4
  • Graphic design
  • Support and optimization
Make Google and Facebook a part of your online marketing strategy and reach your customers exactly where they are looking for possible solutions to their problems.
Send project request

Search engine optimization (SEO)

SEO (Search-Engine-Optimization) does not start with the content of the website. Search engines such as Google attach great importance to the fact that the user experience of a website is particularly high. One of the most important factors here is the loading time of the website. But also other factors are gaining more and more importance in the ranking within the organic search results. These are among others:
 
  • Encrypted transmission of important user input (use of an SSL certificate)
  • Optimized display of images. Images should not be larger than necessary.
  • Error-free HTML / CSS & JS code
  • Reduction of requests when visiting the website
  • Using the browser cache
  • Minified CSS & JS
  • Provision of an XML Sitemap
  • Provision of a robots.txt
  • Compressed transmission of CSS, HTML & JS, for example using gzip
  • Provision of a version for mobile devices (AMP, Accelerated Mobile Pages Project)

If these requirements are already implemented on your website, you can start creating your content.

We would be happy to support you with a free SEO check of your website. 

E-Mail Marketing / Automation

Newsletter was yesterday! E-mail automation is all about sending individualized information to the right people at the right time. So forget about scattering mixed-up general content in the form of a newsletter to all company contacts. 

By using email automation you send information to your customers based on the products they have already bought (cross- & upsell), guide them automatically through the buying process and remind them of expiring offers and next steps if the customer has interrupted the buying process.

In this way, email automation works in the background and automatically guides your customers to their destination. E-mail is an important part of every customer journey, as it allows you to generate touchpoints with your customers without them having to visit your website.

What speaks for us

We l(o/i)ve Open Source

and we are proud supporters

We love our work

and we have fun with what we do.

We are experts

in the field of software development
and online marketing.

More than 10 years experience

You profit directly from this experience.

We are agile

Our projects are agile according to Scrum.

We improve every day

Internal quality assurance processes let us become better every day.

Tell us about your project

You already know exactly what you need?
Or do you have a specific destination and are looking for the best way to get there?

We would be happy to advise you on the selection of the optimal technology.
Just send us a contact request!
Send project request
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