The simplified principle of the customer journey is now presented in more detail in a customer journey map. In customer acquisition, the Awareness and Consideration phases are relevant, i.e. the prospective customer realizes that he has a problem (Awareness) and compares possible solutions (Consideration).
In these two phases the prospective customer now passes through different channels in turn and repeatedly encounters your company (touchpoints). Here it can now be decided which channel can be used at what point in time and what the argumentation in the touchpoint should look like in relation to the current progress in the overall process.
If, for example, you gain the e-mail address of the prospective customer during the process, important product information and offers can be sent by e-mail on a time-controlled basis. Here, too, the primary objective is to actually transport valuable and helpful information that supports the prospective customer in his decision-making process.
If the prospective customer goes through this process completely, you will have a new customer whom you can accompany in a detailed examination of the processes service and loyalty.